NCCA, PIA launch Culture and Arts Promotions Campaign in Region 3

CITY OF SAN FERNANDO, Pampanga – National Commission for Culture and the Arts (NCCA) and Philippine Information Agency (PIA) launched Monday the Luzon Culture and Arts Promotions Campaign in Region 3. “The campaign formed part of the 2016 NCCA Grants Program which serves as a venue for the different regions to articulate their local and development concerns through projects that establish culture as pillar for sustainable development, advances creativity and diversity of artistic expression, and promotes strong sense of nationhood and pride in being Filipino through culture and arts,” PIA Regional Director William Beltran said. PIA Regional and Provincial Offices in Luzon are expected to produce materials such as infomercials for television and radio, press releases, printed collaterals, infographics, and social media cards as well as conduct interpersonal communication activities to ensure campaign reaches down to the grassroots level. “Among the lined-up activities in Central Luzon include puppet shows, radio program featuring budding local musicians, forums, poetry recitals, film showings, and campus tours,” Beltran added. The launching was graced by City of San Fernando Mayor Edwin Santiago, NCCA National Committee on Dance Vice Head Peter De Vera, NCCA Eligibility and Grants Processing Unit Head Christopher Lucindo, and Pilipinas Natin Operations Head June Joson. There were also performances by Angeles University Foundation Rondalia Band, University of the Assumption Dance Troupe, Tarlac State University Performing Arts Dance Troupe, City College of San Fernando Dance Troupe, and Bulacan State University Lahing Kayumanggi Dance Troupe. (CLJD-PIA 3)

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